Active Women is a blog and website that will support, promote, and inspire women to be active outdoors.
With an initial reach of British Columbia, the ultimate goal is to promote women nationally (Canada). There is an overall lack of resources for women – and girls – who are currently active or who may be interested in trying a new outdoor activity.
Many sporting-related businesses opt for the “pink it and shrink it” model of women-specific gear. The majority of the media related to outdoor activity has a male focus: in content, production, and target audience. To become a sponsored athlete, not only do women face incredible athletic performance pressures, they have the additional pressure of meeting (and often exceeding) general beauty standards. And yet, not only do women make up 50% of the general population, they are heading to outdoor activity in massive numbers: hiking, running, biking, skiing, snowshoeing, surfing, kayaking – the list goes on.
Active Women aims to help balance out that available information and provide an opportunity for women to hear from – and be inspired by – other women.
Active Women is developed and managed by Tara Howse.